E-juice labels may seem overwhelming at first, but they’re a lot less intimidating if you can nail down these guidelines:
Your E-Juice Label should be the right size
Your brand’s personality is always important, but typical e-juice labels are pretty small. With such little real estate available on your e-juice bottle, you may be worried about keeping your label compact, while still showing off your brands personality. Have no fear, you can still make big things happen. So what size should your label be? That depends on how much juice your bottle is holding, as well as the shape of your bottle. Different size bottles can be a headache if you don’t know the size of the label exactly. This is why it’s so important to have a proof made prior to going into production. The best way to do this is to work with a company who is willing to help with the sampling prior to your purchase to be sure that everything goes smoothly when you do finally go in to production. Arrow Systems, Inc. will help you find the right sizes and fit for your E-Juice bottles so that you make the right choice the first time.
Your E-Juice Label should be durable
If your e-juice bottle comes into contact with water or oil, you need your label to remain legible and intact. Not only does a label that disintegrates tarnish your brand, but it could put you in legal danger if important safety information isn’t legible. Make sure this isn’t a deal breaker for your product. A durable material for you e-juice label is easier than you think. There are a number of ways to create durable labels that won’t fade over time or or when exposed to liquids. One is to print them on a durable material using the Any-002 label printer. The other is to laminate them after printing using a system like the Anyblade or DBSX.
Your E-Juice Label should follow FDA guidelines
As of May 2016, the FDA has gained authority on regulating these products. So what do you need to know?
- You cannot market your product to minors under the age of 18 and it may not be sold in vending machines or given as samples
- Your e-juice label must contain an addictive warning that the product contains nicotine:
- The warning must be conspicuous and legible at 12 point font
- The warning must appear on 30% of the two principal display panels
Your E-Juice Label should match across your whole product line
Digital printing allows you to mix and match different labels (of the same size) without costly plates or changeovers. That means you can create a label for each flavor, nicotine strength, and bottle size. Your printer shouldn’t be the limiting factor in creating specific, well designed packaging for your brand. Utilizing a system like the Anyjet is the perfect way to allow yourself the flexibility to print and cut all different sizes and shapes for your labels. You can also laminate inline to give your labels added durability and special effects.
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